Sugar thugs

Or Chris Brown, Sean Kingston, Jay Sean, Jason Derulo or even Lil' Wayne who is getting in on the act. There's a distinct effort to sell old fashioned R 'n B love songs to teenagers with some fresh, poppy production and bright colourful videos. Non-threatening, sensitive leading men are the bread and butter of such an effort, so Brown and currently incarcerated Lil' Wayne are struggling to be believable. There's no reason they can't graduate to lyrics about sex and drugs for a more adult market later. It's really a genius idea, marrying current production techniques and styles more often used for female artists to syrupy sweet content primed for teenage girls and gay men. Next, a racially diverse boyband with easily identifiable stock chararcters on the range between sweet kid and bad boy. It's the wave of the future.