Castles in the Sand

How the mighty have fallen. It's funny at first, but you begin to realise after a while how horrifyingly ephemeral the internet is. For all the concern over data floating around as search results forever, i.e. those embarassing photo's you don't want your boss to see, the real horror is the total randomness of what stays popular and what doesn't. Can you imagine having spent a good portion of your time on acquiring friends on a social networking site that becomes irrelevant? Now that the internet is here to stay, maybe it's time some serious architecture and institutions are built that manage to last until this global communication network goes the way of the dodo.