What's with all the quirky female singers

I missed this one, because it's from Germany. But anyway, what's her deal? That's not how I remembered 1994, and also kind of weird to hear someone in pop admit to having been a teenager when the current crop of teenagers were born.



Or this one? Denmark.

There just seems to be a new standard pattern for all female artists and it's this. Quirky videos with weird outfits, regardless of your music. I'm not saying I'm against it, it's just creeping me out that there's this concerted effort going on to standardise uniqueness. Don't they realise there's no such thing as middle of the road weird? You have to take the chance to genuinely alienate your audience and even then they might just shrug. This creepy puppet video has the right idea: