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10 Apr 2010

After the apology, the redemption commercial...



The Tiger Woods scandal is about as boring as gets, millionaire sportsman cheats on his model wife? She hits him with a golf club? Snoozefest. But there's comedy gold in the ham-fisted way various image makers are trying to spin it. After the trite and insincere apology to the public, now there's a creepy admonishment from beyond the grave, while a luxuriant black and white shot of a blank, expressionless face fails to react in any way.
Most amusing: these results from a survey about what people felt after seeing this commercial. Mostly confusion, skepticism, disturbance, sadness. All things we will now associate with Tiger Woods. The one thing I would focus on, is his crazy wife. Why hasn't she been on Larry King or something?

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